Pinterest might be the most misunderstood social network out there. Marketers often ignore the site, thinking it’s just for individuals to use. They think that selling products is impossible on Pinterest, so they ignore the site and try their hands at other social networks.
While the other social networks are a great starting point, every marketer should also have a Pinterest account. You can use the site to sell physical products as long as you have Pinterest proxies and tools in place. With the right combination, you can become a Pinterest powerhouse.
Let’s take a look at how proxies and tools will help you build your presence and market products. Then, let’s go over a Pinterest marketing strategy that will help you take your account to the next level. By the time you are finished, you will be ready to dive in and start making some money with Pinterest. Then, your products will fly off the shelves.
Pinterest Proxies – Your Ticket to Success
First, let’s look at proxies. If you don’t use proxies, you will be confined to a single Pinterest account. You can make some noise with a single account, but you can create a serious splash if you have several accounts.
You need to do this the right way, though. Start by creating your main account. This is the account that you will cultivate and use to build a following. It’s also the account that you will use to sell your physical products.
Once you set up your main account, you need to create several other accounts. You will use these accounts to feed into your main account. These accounts will help your pins spread. You can share your pins from your main account on these sub-accounts. Your sub-accounts should focus on sub-niches. Use each one to target a different part of your market.
You can’t just set all of these accounts up, though. You need to use a different Pinterest proxy for each sub-account. If you have 10 accounts, you’ll need 10 Pinterest proxies. If you have 20 accounts, you’ll need 20 proxies.
Each proxy will provide you with a new IP address so Pinterest won’t be able to tell that there is one person behind all of the accounts. Then, you can use each account without worrying about the site shutting you down.
Once your accounts are set up, it’s time to get to work. You can try to build a following on your own, but you’ll have a lot more success if you use various Pinterest tools. These tools will automate many of the processes for you.
Pinterest Tools – The Key to Building a Following
There are tons of Pinterest marketing tools out there. You can use these tools to automate various aspects of your Pinterest account. When you use these tools correctly, you can build a following with Pinterest.
Let’s take a look at a few of the top tools on Pinterest. You can use all of these or try your hand at one of them to see if you like how it works.
Autopin is one of the most popular Pinterest tools out there. Once you set your account up, it will take care of various tasks, such as liking pins and following users. You can even use the tool to invite influencers to view and like your boards.
In addition, this tool lets you schedule your pins. You can load up a bunch of pins and then sit back and watch the scheduler get to work. It is nice when you don’t have to log into Pinterest every day. You can step away from the computer and know that you’re still building a following and getting your content out to the masses.
Finally, you can use the tool to drive traffic back to your site. This tool was actually built with ecommerce in mind, so you will have a leg up against the competition when you use it.
If you want to try it but you don’t want to drop any money yet, you can try it for free. Then, if you like it, you can pay a monthly fee to continue using it.
Most people think that Follow Liker is just for Twitter, but it actually works on a bunch of different social networks, including Pinterest. If you want to use it for Pinterest, you will need to get the Follow Liker Pinterest Edition. Then, you will have access to a ton of tools.
Just like the Twitter version, the Pinterest version has a variety of tools that will help you build a following. Use it to follow and unfollow users, share and like pins, and leave comments. You can also use the auto repin feature and schedule tasks.
This tool also lets you blacklist and whitelist users. You can put people on the blacklist if you don’t want the tool to ever follow them. Then, those people will be avoided.
Put people on the whitelist if you don’t want them to ever be unfollowed. This is where you will put your market’s influencers. You want to continue to follow them, even if they don’t follow you back.
Fan Page Robot + Pinterest
Fan Page Robot is a popular Facebook automation tool. Now, the company has unveiled Fan Page Robot + Pinterest. This tool is a huge timesaver. You enter keywords into the tool and then it finds viral images for you and posts them on your account. If you hate looking for your own images, this is the way to go. Of course, you will still need to post photos of your products, but these images will help you generate a lot of interest around your niche. That is the first step in building a following.
It won’t just post the photos, either. It will optimize them for SEO. That will make it easy for people in your niche to find your photos. They just need to enter some keyword and your posts will come up.
You can even use the tool to create brand awareness with your photos. You can add watermarks or image overlays on the photos. Then, people will automatically associate the photos with your brand.
The tool doesn’t just post on Pinterest randomly. It will suggest the best time of the day to get the highest levels of engagement. It is a good idea to follow the tool’s recommendation. The tool looks at historical data when determining when to post.
It also lets you convert your links to your landing page. That means if someone clicks on your pin, they will automatically go to the landing page of your choice. That is a great way to sell some products.
Now that you haver some tools to use, it’s time to look at some Pinterest marketing strategies.
Pinterest Marketing – How to Sell Physical Products
You are probably at least somewhat familiar with Pinterest. You know you can upload pins and create boards around those pins. Also, you know that the better the image, the more likely you are to get some likes, comments, and followers.
However, you probably don’t know how to turn that into sales. It’s actually pretty easy once you have your Pinterest proxies and tools in place. Then, you just need to add a solid strategy into the mix and you’ll be ready to go.
Feed Your Smaller Accounts Into Your Bigger One
You have one main account, and then several small accounts. It is important that you feed into your big account. You can do that by repinning pins from your large account. Then, your traffic will go over to your big account. Be consistent with this so you can get the best results.
Connect with Influencers
Influencers are very powerful on all social networks, including Pinterest. If you’re going to maximize your exposure, you need to connect with influencers. These are the people who have influence over your market. They have lots of followers and pins. They also have lots of engagement.
Look at various influencers in your market and select the ones that curate content from various sources. Then, reach out to the influencers and ask them if they will pin some of your products. If you can do that, you can drive tons of traffic to your site.
Use Lifestyle Photography for Your Products
You won’t just add images of your products to your boards, but when you do, it’s important that you go with lifestyle photography instead of photos that only show your product.
For example, let’s say you’re marketing rings. Most marketers would take a picture of the ring and put it on Pinterest. That is boring, though, and it won’t help you sell products. Instead, show a person wearing the ring. The ring should only be part of the picture.
Now, let’s say that you’re selling sweatshirts. You would use the same strategy. Don’t just show the sweatshirt. Show someone wearing it while doing something fun. This lets people imagine their lives with the product. That is a great way to boost sales on Pinterest.
Use the Right Language
Some marketers try to make the hard sell on Pinterest, but that is a mistake. People aren’t going to bite with the hard sell on this site. Instead, you need to use enticing language that draws interest. Don’t go with a basic call to action that you might use on a landing page. Instead, include a nice description of the product and let people do the rest. If your description is spot on, people will want to click on it.
Use Rich Pins
If you want to make a killing on Pinterest, consider upgrading your product pins to Rich Pins. Rich Pins make it easier for you to make sales. You can include product availability, real-time pricing, and where to buy the product with Rich Pins. This is a great way to get more exposure and engagement for your products.
You can’t just decide to get Rich Pins and then move forward, though. There is a process. You have to put some meta tags on your website and test the pins out. Then, you have to apply to use Rich Pins on the social network. This can be difficult for people who aren’t tech savvy, so you might need to get some help to get Rich Pins.
Create Gift Guides
People turn to Pinterest for gift ideas. You can get in on this by creating gift guides. Consider creating different guides for each of your Pinterest accounts. Do some keyword research to find out which type of gifts people are searching for. For instance, you might find out that people are looking for “gifts for moms” and “gifts for teens.” Find a category that fits for you and then create your guide. Then, watch as people flock to your boards. You will likely get a lot of clicks on your guides. Make sure that people can easily buy your products when they land on your boards.
Tell Stories on Your Boards
If you just have one product picture after the next, people aren’t going to be interested. Instead, you need to use your boards to tell a story. The best brands do this, and they are awarded with tons of sales.
The story you tell will depend on your niche. If you’re in the home gardening niche, you could take a page out of Lowe’s playbook and create a board that focuses on gardening tips. That’s just one example. Every niche has stories to tell. Come up with yours and then create boards around your stories.
When you combine proxies, tools, and strategies, you end up with a winning formula. Use this formula to sell your products on Pinterest. You will build a nice presence and be able to sell one physical product after the next. You might even become an influencer in your niche. Then, people will approach you to see if you will help them build a presence on the site.