eCommerce Proxies: How To Optimize For Online Business
The eCommerce space is entirely saturated with large volumes of extremely useful data to you and your business. And sometimes, there is too much data to handle alone. That is where an eCommerce web scraper comes in. However, in such a competitive space, your competitors would rather you didn’t get your hands on their data. Data is crucial and you need a solution that will enable your data collection method with the ability to continuously collect data despite any restrictive measures from the website owners. So you need eCommerce proxies.
With the right tools, a proxy can help give a leg up on the competition or get a peek into what trends are up and coming. In general, running a business requires staying on top of things. That means you need to constantly be on your toes about changes in data sets that relate to your business.
Using eCommerce proxies allows you to access the internet with anonymity and keep an eye on the competition and even your customers with ease. Let’s discuss how eCommerce proxies can help you get an edge on the competition.
How Can Proxies Help eCommerce Sellers?
How do proxies work? A proxy is an intermediary between you and the internet that provides you with a different IP address than your original IP address. This means you can browse the internet in complete anonymity. This is one of the most obvious benefits of using proxies. However, there are several other applications for proxies, and one of them is in eCommerce.
The role eCommerce proxies play
It is important to know that eCommerce sites do not like scrapers. First, they do not want to share their data. They don’t like the idea of another business owner coming by, scraping the data, and using it to his or her advantage. It’s a competitive market, and they want to have the upper hand. That’s only one of the problems. They also don’t like scrapers because they are afraid they will slow down their websites. This normally doesn’t actually happen, but eCommerce website owners are always concerned about providing customers with the best experience, and they are afraid scrapers might hinder that.
Because of that, they try to block scrapers. One of the ways they recognize a scrape is through your IP address. If the same IP address makes a request after request, it won’t take long for the site to realize it is being scraped. Then, it will shut you down. You won’t be able to get any more data from the site if you are using the same IP address.
How to navigate intelligently
Fortunately, there is a simple way around this. You can use eCommerce scraper proxies. ECommerce proxies allow you to access the sites with changing IP addresses or at least, one that is different from your original IP address. You can send multiple requests without being shut down with proxies because the requests are coming from different IP addresses. This makes it seem like normal activity from different people to the website you are scraping.
Proxy technology was developed to provide an avenue for anonymous access to the internet for situations like eCommerce data collection. You might need to collect large volumes of data from the same website without being blocked. Also, using proxies allows you to access sites that are not available in your location or even catalogs that are location-specific. Therefore, if you own a business in Germany but want to see what people in America are buying on a particular eCommerce site, you can just use an eCommerce proxy located in America. The eCommerce site will see your traffic coming from America because that is where the IP address of the proxy you are using is located.
Why Use a Proxy for eCommerce?
So why would you want to buy a proxy for eCommerce websites? We know that we can use proxies and tools to scrape an eCommerce website. But what are the benefits? There are a few of them, and they work together to give you a leg up in your industry. Keep in mind that the information you need is mixed in with enormous data masses. It takes a quality proxy and scraping tool to get what you need.
- Keeping track of trends: In business, the consumers, not you, dictate what gets sold and what does not. Therefore, you need to stay up-to-date with consumer trends to know your customers’ requirements. However, doing this usually requires checking out competitor websites to see the items that are viewed most or sell most. Having eCommerce proxies on hand in this situation can be very helpful. You can anonymously check out the prices of top-selling goods, check out their descriptions and scrape all this data without setting off alarms that’ll get your IP address blocked.
- Comparing SEO strategies: Scraping an eCommerce site with a proxy is a great way to see how a competitor is practicing SEO. How they are wording their product descriptions, the keywords they use in responding to complaints, etc. You can configure the scraper to return results in how your competitors are using keywords and more. This information can be really vital because you can compare it with best SEO practices. If you notice any shortcomings or oversights, you can make sure your SEO performs better.
- Listening to consumers: Sometimes, it is less about competitors and more about the customers. One great way to look at this is to scrape user reviews. This can show you a consistent issue with a competitor’s product or service. It will give you an idea of how to better operate or market your own ideas.
- Price comparison: Pricing is one aspect of your business that you cannot afford to do in isolation. To successfully create a competitive pricing strategy, you have to know how your competitors are pricing their products. Having an eCommerce proxy can be very handy here. It will allow you to scrape pricing data from multiple websites and even in multiple locations. Being able to scrape prices from multiple locations is very useful if you import goods. That way, you can compare prices from different suppliers in different countries and choose the best one.
What to Look For in Your eCommerce Scraper Proxies
When it comes to selecting the best eCommerce proxies on the market, there are many things you need to look out for. Generally, you want an IP that does not slow down your internet connection, has a lot of bandwidth and of course, is secure. However, there are few more things to keep an eye on, so you can select the type of eCommerce proxies that really fit your needs. Here are some of them:
Even when you use a proxy, you still have that IP address problem. If you only get one proxy for eCommerce, the same IP address will show up with each request. That means the website will eventually shut you down. That is why you need to get a bunch of proxies. That way, the proxies will rotate out, confusing the site owner. He or she will see many different IP addresses and assume they belong to different people. The site owner won’t realize that the same person is accessing the site. You have a couple of options for this.
You can get rotating proxies and the proxy company will rotate them out for you or you can buy a bunch of dedicated proxies, put them into your eCommerce scraper, and the scraper will rotate them out for you. Either option will work for scraping eCommerce data, so you need to decide which one works best for you. Look at the cost and think about what else you want to do with the proxies. That will make it easier to make your decision. Then, you will be a step closer to scraping websites.
Data Center vs Residential Proxies
That’s only part of what you need to think of when buying proxies, though. When buying proxies, you also need to consider whether you will be better served with data center proxies or residential proxies. Data center proxies are located in a, you guessed it, data center. They are not associated with any ISP (Internet Service Provider). Data center proxies offer you anonymity to perform various online actions efficiently, including scraping the web. However, the lack of an attached ISP and residential data still give these types of proxies the appearance of automation. Which means your scraping process can still be detected and blocked even with these type of eCommerce proxies.
The other type of proxies is residential proxies. These types of proxies are procured, with their permission, from actual people with a residential location and ISP attached to it. This type of proxies provides the appearance of a real user with location and everything attached, making it hard for them to get blocked by websites.
Depending on your needs, you can pick any of these two types of proxies to employ in your eCommerce scraping. If you choose to use data center proxies, you also need to think of where the proxy’s data centers are located.
Many companies have data centers that are located halfway across the globe. That creates a serious lag in the connection. You want to go with a proxy for eCommerce that has a data center located in your country of origin. That way, the signal doesn’t have to travel far to connect with you. That reduces lag and makes the scraping process much more efficient.
Also, you need to consider any possible region locks. There are plenty of websites that are not available in all regions. Also, the available products and services can be tied to different regions as well. In order to see these, you need to make sure that your proxy has locations in the correct region.
Websites don’t just identify people by their IP addresses. They can also identify people based on their user agents. When your web browser makes a request, the website can see your user agent. Most user agents never change, making it easy for websites to identify people who are scraping for data. For example, if the same user agent shows up 1,000 times in a row, the site owner will likely realize that someone is scraping data. Fortunately, you can spoof your user agent with the User-Agent Switcher for Firefox or Chrome. Install this plug-in and let it get to work for you.
Where to Find the Best eCommerce Proxies
Okay, so where do you find the best eCommerce scraping proxies? As stated above, you need to find proxies that have the appropriate features. All proxies need to have speeds that go no lower than 1 Gbps and have unlimited bandwidth. They also need great authentication and available customer support.
Buy the best eCommerce proxies for your needs
Regarding proxy for eCommerce needs, remember that rotating IPs have an increased value for enterprise projects. Also, make sure to pick one that has a robust selection of locations to pick from. Try Blazing SEO’s residential proxies for the best eCommerce use on the market. Our IPs are optimized for eComm and large-scale data collection. They’re sourced fairly and transparently from real users who are compensated for their utility, and we believe in building smart business practices so everyone can count on reliability and transparency. Our data center proxies provide the best value and volume at the best prices, so check out our pricing page to get more accurate quotations for your needs.
Now, you are almost ready to start gathering data using eCommerce proxies and a web scraper. Gather up the tools you need, configure them, and then deploy them. It won’t be long before you have all the data you need right on your computer. Then, you can compare and analyze it to improve your own website.
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