How To Use Proxies To Collect Data for Podcast Growth
With more than two million podcasts currently airing worldwide, it wouldn’t be wrong to say that podcasts are one of the most popular audio content formats today. Not only are they entertaining, but they’re also educational, with a wide range of topics covered by shows.
But as a podcaster, have you ever stopped to think about how you’re collecting data for your show? For example, do you know which episodes are being downloaded the most? What do you do to collect data related to marketing and advertising?
Podcast data is of immense importance as it gives you insight into how your show is performing and what changes you need to make to improve it. In this article, you’ll learn everything you need to know about collecting data for podcast marketing and other purposes.
What Is Podcast Data?
Podcast data is any information that you collect about your show. It can be anything from the number of downloads to where your listeners are located. In today’s time, it has become imperative to collect podcast data about your listeners, advertisers, and the market as a whole.
First, it allows you to track the performance of your show over time. In this way, you can see which episodes bring in the most listeners and which ones aren’t doing so well. Additionally, it also allows you to make changes to your show based on listener feedback.
Second, podcast data also helps you understand your audience better. Doing this is essential because it allows you to create content that they want to listen to. It also allows you to target your marketing and advertising efforts better. After all, what’s the point of spending money on ads if your target audience isn’t even aware of them?
Last but not least, podcast data is also crucial for measuring the return on investment (ROI) of your show. It is vital if you’re using sponsorships or other forms of monetization.
What Kind of Data Do You Need To Collect for Your Podcast?
Podcast analytics refers to measuring, collecting, analyzing, and reporting data about a podcast. You can use this information to improve the quality of the podcast, understand listener behavior, track marketing efforts, and more.
There are many different types of data that you can collect for a podcast. Some of the most common include the following.
Nowadays, listeners have a wide range of devices that they can use to listen to podcasts. It includes smartphones, tablets, laptops, and desktop computers. It’s important to know which type of device your listeners are using so that you can optimize the podcast for that platform.
For example, suppose you find out that most of your listeners use smartphones. In that case, you might want to make sure that the audio quality is high enough and that the file size is small enough so that it doesn’t eat up too much data.
Likewise, you need to determine which platform your listeners are using. Do they listen to your podcast on Spotify or YouTube? Are they using an iPhone or an Android phone?
Such information is essential to make sure that your podcast is available on the platforms that your listeners are using.
According to a small survey, most podcasts lose 35% of the listeners in just five minutes of starting. That means it’s essential to keep your listeners engaged from the very beginning.
There are several ways to measure audience engagement. For example, you can track how many people are skipping through the ads or fast-forwarding through the content. You can also track how long people listen to each episode and which parts of the episodes they’re re-listening to. Such data can help you understand what parts of your podcast are working and which parts need improvement.
When advertisers ask for insights, this is the kind of data they’re looking for. By understanding your audience’s engagement, you can ensure that you’re delivering a high-quality podcast that people want to listen to.
If you’re using your podcast to market your business, you need to track the data that matters to your business. For example, if you’re using your podcast to generate leads, you need to track how many leads you’re generating from your podcast.
You can do this by adding a unique call-to-action (CTA) at the end of each episode. For example, you might ask people to visit your website and sign up for your newsletter. Then, you can track how many people are doing that. It will give you an idea of how effective your podcast is in generating leads for your business. Likewise, if you’re using your podcast to sell products or services, you need to track how many sales you’re generating from your podcast.
For instance, you can add a unique promo code at the end of each episode and monitor how many people use that promo code to make a purchase.
One of the best ways to determine consumer sentiment is to track reviews. You can monitor social media platforms and forums where people discuss podcasts.
You can also encourage people to leave reviews on popular podcast directories, such as iTunes and Stitcher. Reviews can help you understand what people like about your podcast and what they don’t like.
It’s important to track both positive and negative reviews. Positive reviews can help you understand what’s working well, and negative reviews can help you identify areas that need improvement.
Number of listeners
On average, podcasts get around 30 listeners, which is undoubtedly not enough. So you need to collect data to determine how many people are listening to your podcast.
There are several ways to do this. For example, you can use tools like Buzzsprout to track the number of downloads for each episode. You can also use Google Analytics to track how many people visit your website after listening to your podcast.
Most platforms also have built-in podcast analytics to track the number of listeners. For example, iTunes Connect has a reports section that lets you see how many people have played each episode and for how long.
By understanding your listener numbers, you can ensure that your podcast reaches enough people. You can also use the data to compare the performance of different episodes and understand why some episodes do better than others.
When you’re making a list of the topics you’ll cover on your podcast, you should check the general trends in your niche. For example, suppose you have a podcast covering sports.
If you want to find out what topics are currently trending in the sports world, you can use Google Trends. Just enter a keyword related to your niche, and you’ll see a list of related topics that are currently trending. You can also use this data to develop ideas for new episodes. For example, if you see that a particular team is trending, you can do an episode about that team.
Likewise, if you see that a particular event is trending, you can do an episode about that event. By understanding what’s trending in your niche, you can ensure that your podcast is always relevant and engaging.
If you regularly invite niche-related guests to your show, it’s essential to track the data related to those guests. For example, if you have invited a sports personality on your sports-related podcast, you must be familiar with the guest’s accomplishments and any recent news. Knowing this will help you come up with relevant questions. It will also show your guest and audience that you made an effort to keep the episode enjoyable.
It’s also important to track other data related to guests, such as the number of downloads for each episode featuring a particular guest. For example, if you see that an episode featuring one specific guest gets more downloads than other episodes, you can conclude that your audience likes that particular guest.
The data can help you understand who your audience wants to hear from. Then, you get in touch with the same or similar guests for future episodes.
What To Know When Starting a Podcast
If you’re thinking about starting a podcast, you’re not alone. With the number of podcast listeners in the U.S. expected to reach 100 million by 2024, it’s understandable why so many people are interested in starting their show.
But before you join the ranks of podcasters, you should know a few things. Here’s what you need to consider before starting a podcast.
Define your podcast’s purpose
Before you launch your podcast, it’s essential to spend some time defining its purpose:
- What is your podcast going to be about?
- What topics will you cover?
- Who is your target audience?
Once you have a clear purpose for your podcast, it will be easier to produce relevant and engaging content.
Questions to ask when starting a podcast
Before you start speaking to an audience, it’s essential to ask yourself some questions. Doing so will help you determine what your podcast is about and who your target audience is. So here are a few questions to get you started:
- What topics are you passionate about?
- What do you want to talk about on your podcast?
- Who is your target audience?
- Do you want to monetize your podcast? If so, how?
- What format do you want your podcast to take?
- How often do you want to release new episodes?
- What equipment do you need to start a podcast?
Choose the right format
There are a few different ways you can format your podcast. For example, you can do an interview show, a solo show, or a roundtable discussion. You can also vary the length of your episodes from 20 minutes to two hours. Choose the format that you think will work best for your podcast and your audience.
If you’re not sure, get inspiration from other podcasters who make podcasts in the niche of your interest. Which format do they use? What topics do they cover?
Create engaging content
If you want people to listen to your podcast, you need to create engaging content. Think about what you want to listen to and then produce content that meets those standards. In addition to great content, your podcast should also have a consistent format and structure.
The best way to create engaging content is to rely on data. Here are some ways data can help you create content that will keep your audience asking for more:
- Demographic-based content: The first piece of information you need is your target audience’s demographics. It will help you determine which topics to cover and what duration will be most engaging for them.
- Behavioral-based content: In addition to knowing your audience’s demographics, it’s also essential to understand their behavior. What are they interested in? What do they like to do? You can create episodes that will most likely resonate with your audience.
- Location-based content: If you know where your audience is located, you can create content that appeals to them. For example, if you have listeners in New York City, you can do an episode on the best ways to experience the city.
Build an audience
Once you have a few podcast episodes recorded, it’s time to start promoting it. Use social media, email marketing, and word-of-mouth to get the word out about your show. You can also submit your podcast to directories like iTunes and Stitcher. The more places your podcast is available, the easier it will be for people to find and listen to it.
Do a competitive podcast analysis
A competitive analysis will help you understand what other podcasts are doing well and where there’s room for improvement.
For practical competitive analysis, start by making a list of the podcasts in your niche. Then, take a close look at each one:
- How often are they releasing new episodes?
- What topics do they cover?
- How long are their episodes?
As you listen to these podcasts, take note of what you like and don’t like. Then, use this information to make your podcast even better.
Know which equipment you’ll need
Equipment is an integral part of any podcast since it can make or break the listening experience for your audience. Here are a few things you need to start a podcast:
- A microphone: You’ll need a microphone to record your podcast episodes. Choose one that fits your budget and needs.
- A recorder: A recorder will capture your audio. You can use the recorder on your computer or phone if you’re starting. But if you plan to do more serious recording, you’ll need a stand-alone recorder.
- A pop filter: A pop filter helps reduce the popping sound when you say certain consonants into the microphone.
- Headphones: You’ll need headphones to hear yourself during recording and editing. Look for a comfortable pair to wear that won’t break the bank.
Apart from these necessities, other podcasting equipment options are available that can make your show sound even better. But if you’re starting, the above should be enough to get you going.
Learn about podcast marketing
Starting a podcast can be a great way to share your interests and connect with like-minded people. But you’d want to monetize your venture too. That’s where podcast marketing comes in.
What is podcast marketing? Podcast marketing is the process of using a podcast to promote and sell products or services. You can do this in several ways, such as:
- Asking listeners to buy products or services that are relevant to the topics covered in your podcast
- Using affiliate links to generate commissions when listeners purchase products or services that you recommend
- Asking listeners to sign up for your email list
Podcast marketing can be a great way to monetize your show and grow your business. But it’s essential to do it in a way that doesn’t alienate your audience. Be transparent about your motives and only promote products or services relevant to your podcast’s audience and content.
What Is Podcast Marketing?
Podcast marketing is the promotion of products or services through the medium of podcasts. Brands use it to reach a broad audience through targeted content, as it allows businesses to build relationships with their customers through engaging and informative audio content. Podcasts have become an increasingly popular way to consume content. This makes podcast marketing an attractive option for businesses looking to reach a larger audience.
When planning a podcast marketing strategy, businesses need to consider the content of their podcasts and how they can use it to promote their products or services. They also need to decide which platforms to use to distribute their podcasts and how to market their podcasts to potential listeners.
Podcast marketing can be an effective way to build relationships with customers. However, businesses need to carefully consider their strategy before embarking on this type of marketing. One of the significant components of a successful podcast marketing strategy is data. When you collect data for podcast marketing, you consider how to track your target audience, understand their behavior, and improve your content. Such data can come from Google Analytics, BuzzSumo, and iTunes Connect. When you have this data, you can start to form a plan for your podcast marketing strategy.
It will help you determine the best way to approach your audience. Here’s a look at a few ways you can use data for podcast marketing.
Research your audience
The first step is to understand who your target audience is. Through surveys, web scraping, interviews, and focus groups, you can do this. You can also use data from social media platforms and search engines to understand your audience’s demographics. Once you know who your target listener is, you can start to create content that appeals to them.
Suppose you have a business that sells products for pet owners. In that case, you would want to create content that appeals to pet owners and covers pet care, training, nutrition, and health.
Your goal is to create content that resonates with your listeners and helps you build a relationship with them.
Collect market data and trends
If you don’t want your podcast to get lost in the sea of content, you must present something people are currently talking about. For that, you need to collect data about current happenings and events.
What is the talk of the town right now? What are the latest trends in your industry? You can use many tools to collect this data, including Google Trends and Google News. You can also use social media platforms to find current trends. This data will help you understand what topics resonate with people and allow you to create content they will want to engage with.
Suppose there’s a new study saying pets are good for our health. In that case, you could create a podcast episode discussing the benefits of owning a pet and promoting your service.
How To Collect Data for Podcasts
If you want to know how to grow your podcast, you must collect data. The data will help you understand your audience, track your progress, and make necessary changes to improve your show. Here are some ways to collect data for your podcast.
Use a podcast hosting platform that provides detailed analytics
Many podcast hosting platforms offer detailed analytics about your show. It can include the number of downloads, where people are listening from, what devices they’re using, and more. You can use this information to understand your audience and change your podcast. For example, suppose the analytics show that most of your listeners are from a particular country. Then, you can include content that appeals to them or is relevant to their current affairs.
If you want to track your progress, you can use analytics to see how your show is doing over time. It is instrumental if you make changes to your podcast and want to know if they have the desired effect.
Use podcast surveys
Surveys are an excellent way to collect data about your audience. You can use them to understand what people like or don’t appreciate about your podcast, what topics they’re interested in, etc. You can distribute surveys through your website, social media, or email list. Make sure to offer an incentive for people to take the survey, such as a discount on your products or a free ebook.
You can also use surveys to gather data about potential guests for your podcast. For example, if you’re starting a new podcast and are looking for people to interview, you can host surveys to determine who your audience wants to see as a guest.
Gauge social media sentiment
There’s no better way to understand how people feel about your podcast than by looking at social media. You can use social media monitoring tools to track what people say about your show. You can also use social media to run polls and surveys. For example, you can ask people on social media what topics they want you to cover on the podcast.
Similarly, you can host polls on your social media account to gauge people’s opinions on a specific topic. Again, this is a great way to get instant feedback and change your podcast accordingly.
Use Google Analytics
Suppose you have a website for your podcast. In that case, you can use Google Analytics to track your audience. Google Analytics can give you insights into the number of people visiting your site, where they’re coming from, and what pages they’re looking at.
You can use this information to understand your audience and see how they interact with your site. It can also help you track your progress over time and see if your marketing efforts are paying off.
Scrape the web
Web scraping is the most efficient way to collect data from websites. It is a process of extracting data from websites and storing it in a format that can be easily accessed and analyzed.
A web scraper is used to navigate the web pages and identify the data that needs to be extracted. Web scraping is helpful for various purposes, including data mining, market research, and price comparisons.
There are many advantages of web scraping over other methods of collecting podcast data. Here are some of them:
- Relatively cheaper: Since web scraping can be automated, it is much cheaper than other data collection methods, such as surveys and interviews.
- Faster: Web scraping can be completed in a relatively short amount of time. You can use an automatic web crawler to scrape the web while focusing on other demanding tasks related to your podcast.
- Less intrusive: With web scraping, you can collect data without interrupting the users’ experience on the website. The web crawler will find the information from the URLs you provide. It does not require your audience to fill out forms or take surveys.
- Multiple uses: Web scraping allows you to collect different types of data using the same web scraper. You can collect market data or gauge consumer sentiment. Plus, your work will be minimized if you’re using a web scraper like Scraping Robot. You have to provide the URLs. Scraping Robot will simply scrape them and download the data in your desired file format.
How To Collect Podcast Data Through Web Scraping
Web scraping allows you to collect data in almost any format, including text, images, and contact information. However, before gathering all this data, you must know which tools and software to use.
Proxies are one of the most essential tools for web scraping. A proxy is an IP address used to connect to the internet on behalf of another device. In this way, you can mask your IP address and avoid being detected by anti-scraping measures.
Types of proxies
There are three main types of proxies: ISP, residential, and data center. All these proxies have different uses and benefits.
Residential proxies are sourced from real IP addresses. This means they are less likely to be detected and blocked as easily as other proxies. Furthermore, residential proxies can access many websites, even those usually tricky to scrape.
Blazing SEO’s residential proxies are some of the best and most ethical in the proxy market. You can collect reliable podcast data using Blazing SEO’s ethically-sourced proxies backed by 24/7 dedicated customer support.
Data center proxies
Data center proxies are a good choice for web scraping because they are fast and reliable. Moreover, they are cheaper than residential proxies, making them suitable for extensive use. However, they are also easier to detect and block by websites you’re trying to web scrape.
ISP proxies boast the features of both data center and residential proxies since they’re a hybrid. For example, they have the speed of data center proxies and the reliability of residential proxies. The best of both proxy worlds.
Blazing SEO’s ISP proxies come with 1 Gbps speed, giving you access to your competitors’ websites with less of a risk of blocks and bans. Plus, you can collect social media information about your podcast audience and their current interests.
How To Grow a Podcast Audience Using Data
If you’ve been stuck trying to grow your podcast audience, you’re not alone. It’s a common problem and one that has many potential causes. The good news is that there is a solution: data.
Podcasters who use data to analyze their audience and understand their listeners’ preferences have a much better chance of growing their show.
The first step is to understand your current audience:
- Where do they come from?
- What demographics are they in?
- What interests do they have?
- What time of day do they listen?
- What devices do they use?
- What countries are they from?
Answering these questions will give you a better idea of where to focus your efforts to reach new listeners. Once you understand your current listeners well, you can start to look for patterns and trends.
The next step is to look at the data of successful podcasts similar to yours:
- What topics do they cover?
- What guests do they have on?
- How often do they release new episodes?
By understanding what works for other shows, you can adjust your strategy to better suit your audience.
Finally, don’t be afraid to experiment. Try out new ideas and see how your audience responds. The only way to know what works is to try it out and see what happens. Besides using data, here are some other ways to grow your podcast.
Network with fellow podcasters
Collaborate with other podcasters in your niche and cross-promote each other’s shows. It is a great way to reach new listeners and grow your audience. For example, you can network with other sports podcasters if you have a sports podcast. Or, if you are a true-crime podcast, you can network with other true crime podcasters and promote each other’s episodes.
The key is to find shows similar to yours that your audience would be interested in. Then, by working with other podcasters, you can reach a whole new audience that will most probably be interested in what you have to offer.
List your show in podcast directories
Podcast directories are a great way to get your show in front of new listeners. iTunes is the most popular podcast directory. Some others include Stitcher, Podbean, and TuneIn.
When you list your show in a directory, fill out all the information about your podcast and include keywords that describe your show. It will help people find your podcast when searching for something specific.
Include a call to action in your episodes
Tell your listeners what you want them to do after listening to your episode. For example, you can ask them to subscribe to your show, leave a review on iTunes, or follow you on social media.
Make it easy for them to do what you want by including links in your show notes. For example, if you want people to subscribe to your show, include a link to your subscription page in the show notes.
If you aim to grow your audience, tell people to share the podcast with their friends and family. You can also ask them to share the link on their stories if they want to enter a giveaway you’re hosting on your social media accounts.
Promote your podcast on social media
Social media is the perfect place to promote your podcast. It’s free, and you can reach a large number of people with just a few clicks.
When promoting your podcast on social media, use attractive visuals and engaging descriptions. You want people to click on your link and listen to your show.
Hashtags are also a great way to get your content in front of new people. Use relevant hashtags that describe your podcast so that people can find you when they’re looking for a podcast in a particular niche or on a specific topic.
You can also run ads on social media to promote your podcast. It’s a great way to reach new listeners and grow your audience.
Here are some frequently asked questions about podcast data.
How do I find podcast stats?
You can find podcast stats in many ways. One way is to look at the iTunes store, which provides some data on popular podcasts. You can also find podcast stats on various websites that track and analyze data, such as Podtrac.
What do podcast stats mean?
If you host a podcast, stats can give you information about how many people listen to your show. It can help you gauge its popularity and reach. Stats can also tell you where your listeners are located, what time of day they’re listening, and how long they listen.
How can I collect podcast data through web scraping?
Scraping the web means that you collect data from websites through code. It is different from manually copying and pasting data or using a web browser extension. You can use proxies, such as residential, ISP, or data center proxies, to help you collect data through web scraping.
What is a residential proxy?
A residential proxy is an IP address associated with a physical location. It’s one of the best types of proxies since it has the least likelihood of being banned by a website. You can use residential proxies to help you collect podcast data through web scraping.
What can I use podcast data for?
You can use podcast data to track your show’s popularity or research the competition. You can also use it to target ads or sponsorships. Podcast data can also be used to help you understand your audience better.
How can I use data for podcast marketing?
If you plan to use data for podcast marketing, you need to be aware of the different ways to collect it, such as web scraping and listener surveys. Once you have collected this data, you can use it to understand your audience’s interests. You can also share this data with brands that might want to run their ads in your podcast.
As already established, podcast data can be beneficial in understanding the audience’s interests. Moreover, you can also use it to know how the audience engages with the content. In other words, what parts of the podcast are they rewinding or skipping — and how long are they listening for? This data can help podcasters understand what content is most engaging for their audience and make necessary changes accordingly. Additionally, it can help podcasters see how their podcast is performing compared to other podcasts in their genre.
Podcast data can also be used to understand the trends in listener behavior. For example, if a particular type of content is becoming increasingly popular, podcasters can produce more of that content to appeal to their audience.
You can collect podcast data through surveys, social media analytics, and web scraping. When scraping the web, make sure you use ethical proxies like Blazing SEO’s residential, data center, and ISP proxies. Get in contact with them today!
The information contained within this article, including information posted by official staff, guest-submitted material, message board postings, or other third-party material is presented solely for the purposes of education and furtherance of the knowledge of the reader. All trademarks used in this publication are hereby acknowledged as the property of their respective owners.
Start a risk-free, money-back guarantee trial today and see the Blazing SEO
difference for yourself!