I can’t tell you how glad I am to be a human and not a search engine. Words are my passion. My livelihood. Each and every day, I open up a blank word document and put my written communication skills to the test. Words take me to the brink of despair and allow my wildest daydreams to flourish. Without words, my life would be dim. That’s why I am happy to be a human and not a website with the distinct task of ranking the importance of words. From Akimbo to crestfallen to capitulate, there are too many incredible words that could fall into the top slot, yet Google seems to know when words fit. And when words fit, your business reaches new heights. What am I talking about? I’m talking about SEO.
In this blog, we will take a closer look at SEO, talk about the right kind of SEO proxy for your needs, and walk you through how to choose the right SEO proxy service.
Table of Contents
Before We Discuss SEO Proxies…
Before we discuss SEO proxies, let’s take a closer look at SEO. In short, search engine optimization (SEO) is the process of optimizing the content of a website so that it is easily found through a search engine. SEO is an important part of getting organic traffic to your website. This traffic is considered a “warm lead” and has a greater conversion success rate than any other marketing method. This is why a lot of businesses pay special attention to their SEO effectiveness.
Now, why do proxies and SEO often go hand in hand? To be successful at SEO, you need to take it one step at a time. What is the first step? Finding reliable proxy servers. Private proxies are becoming more and more popular in the business world, specifically with SEO campaigns. Without a private connection, you are putting your business at risk for slower connections and increased website down-times. Not to mention poor Google search engine results, stolen company information, and a customer’s online purchases.
What Is an SEO Proxy?
Keeping the above information in mind, it is time to make note of where proxies fit into the mix. SEO proxies act like a middleman, a connection between your computer and the internet. When you request an action while using a proxy server, the information is not sent directly to the internet; it is sent to the proxy first. Then, the proxy forwards the request to the web. When the request is completed and the webpage can be shown, the proxy is a middleman again, receiving the data before returning it to you.
There are two types of proxies: public and private. Public proxies can be found anywhere, oftentimes for free. Private proxies are generally paid but in return offer a host of benefits, including added security. While it may seem tempting to save the money and opt for a free proxy, it can end up costing you more in the long run. After all, the last thing you want is for your sensitive information to be made public.
Proxy servers can be separated by protocols. The three main protocols are HTTP, HTTPS, and SOCKS. HTTP is the most popular option and all websites that accept proxy servers accept this form. SOCKS is more powerful than HTTP but the majority of the tasks that are done can be performed with HTTP. Therefore, fewer websites and applications accept this form. HTTPS is used to encrypt a secure internet connection, making it highly unpopular with websites and applications. With HTTPS, your requests will not be first sent to the proxy server, making it feel as if you are using a public proxy rather than a private one.
When it comes to SEO, a proxy can hide your IP address, making your company more anonymous and creating a more secure way to use the internet.
How Are Proxies Used for SEO?
So, with the definition of an SEO proxy well in hand, I want to share a few of the most popular reasons why companies might use an SEO proxy to assist in the daily running of a business.
First, a proxy for SEO allows you to research a competitor’s SEO practices without disclosing your actual IP address. This allows you to keep an eye on the competition and stay one step ahead of them. Even moving up one spot on Google’s search results is a big win for a company of any size. Plus, Google and other search engines base their search results by geographic location, showing different results from different parts of the world. If you are an internet-based company in the UK with the majority of your client base sourced from the US, this could pose a problem. When a US-based user searches for something, IP addresses from this country will appear first. This fact might see you falling behind the competition. With a private proxy, you can alter your IP address, making it look as though you are operating in the US.
Second, using a search engine proxy allows the internet to cache your website in a user’s browser. Each time the user visits your website after the first visit, the cached web page will load faster than it would if the internet had to manually load the data. Search engines like Google love speed, with the help of a proxy, your average loading speeds will decrease, therefore increasing the way web browsers see and rank your site.
Finally, when your company creates backlinks to improve your Google ranking, you have to be careful not to upset the search engine. Many of the applications to create fake backlinks require proxies in order to work. Even the applications that do not require proxies will still highly benefit from them. SEO proxies allow your business to manage the data that enters and exits the proxy server. This allows your company to keep better track of SEO results, clicks, and traffic.
The list above contains some of the most popular ways to use an SEO proxy, but certainly not every way. Here are even more ways you can make a proxy work for your business.
Why Using a Private Proxy for SEO Is Beneficial
Earlier, I mentioned the two main types of proxies: public and private. While both have their merits, when it comes to SEO, there is only one kind of proxy that works best for you and the needs of your company. Private proxies. Private proxies, also known as dedicated proxies, can be used to harvest data from google, register multiple accounts on the same membership website, and check search engine rankings. Before we go getting ahead of ourselves, I want to walk through the benefits of using a private proxy over a public one.
Millions of people use the internet every day and most proxy users share their proxy with others. This can lead to congestion due to too many proxy users browsing at the same time. On a private proxy, this congestion is significantly minimized, allowing for faster connections. Even peak internet hours will not affect the speed of these connections. When it comes to business, speed is crucial to success, which makes private proxies an asset to any company.
When using a private proxy, the internet server will not register that you are using a proxy at all. You are entirely anonymous. Using a private SEO proxy will help to hide your IP address and geographic location, offering full anonymity as you browse the web. Your entire browsing history, including sites visited, browsing times, form fill-ins, etc. will be kept private and secure. That is a huge benefit, especially when it comes to applying a subnet proxy for SEO to your daily business practices. One other note I want to make is about rotating proxies. When using a dedicated proxy from a data center, you are given the ability to use rotating proxies, which automatically rotate out, making it even harder for you to be detected. Using dedicated or rotating proxies for SEO helps keep you protected from other people online.
Bypass firewalls and locations
Listen, I love saving money when I can, and while public proxies are often cheaper than private ones, a public proxy is more exposed. Public proxies are easier to track and often detected by websites. Therefore, they are blacklisted and automatically stopped by firewalls, security programs, and filters. Private proxies are generally more secure and allow you to easily bypass these programs, allowing for limited wait time. As an added bonus, private proxies offer a diverse range of IP addresses. Whether you would like your IP address to be located in Japan, China, or the USA, private proxies have you covered.
Choosing the Right SEO Proxy Service
Since you are now an expert in search proxies, I want to explore choosing the right SEO proxy for your needs.
If you decide to purchase a proxy from an SEO proxy service, be sure to take your time and research the company you are selecting. Some company computers come readily installed with private proxies. In the chance that your company does not possess this feature, a professional is your best bet. Adjusting your computer’s settings manually or inputting the information into a web browser, will take extra time and know-how. If done wrong, the connection can make your information and browsing history less secure than before.
One thing you want to make sure of is that your proxy provider offers proxies from different C classes for SEO. In short, a C-class is the third set of numbers (separated by a decimal) found in an IP address. C-class subnets offer lots of diversity when it comes to proxy IP addresses and therefore leave you better off when taking advantage of search engine optimization.
Unreliable proxy servers can easily hinder the success of your business. Because of this, it is imperative to take the time to research any proxy you decide to buy online. Always remember that the cheapest price does not necessarily equate to the most reliable proxy. If you come across an SEO proxy that seems too good to be true, chances are it is.
Here are some common features to look for when purchasing proxies online:
- Make sure that HTTP, HTTPS, and SOCKS are all supported.
- As mentioned earlier, geographic location is important to search engine rankings. Choose a company that offers a diverse list of proxy server locations.
- Ensure your SEO company offers your business continued support. Maintaining proxies can be a tricky task and many people fail because of the lack of knowledge and experience. Find a company with a customer service team that is available 24/7 and can assist with any question or concern you may have.
Wrapping Up on Search Proxies
An SEO proxy can unlock a world yet unexplored by your blossoming company. How you rank on Google can be the difference between lifelong successes and closing up shop. You have a savvy, business-oriented mind, and are open to trying new methods of search engine optimization. For this reason, SEO proxies are the key to creating a more efficient company. Let the right keywords fill you up and fulfill all your wildest dreams. Keep in mind all the tips I mentioned above and choose the right private search proxies for your company. Search engine optimization has never been more exciting than with the help of an SEO proxy. Happy browsing, my friends.