Why Rotating Proxies Are The Best For Web Scraping
All proxies can give you the general benefits that most people look for in a proxy – improved security, faster connections, access to restricted content, and the ability to avoid bans. However, certain types of proxies are better suited to specific use cases. Web scraping, the automatic collection of data from web pages, is one of the most prominent use cases of proxies. And, if it is something you constantly have to dabble in, then you have probably heard about how wonderful rotating proxies are for this process. But what exactly are rotating proxies and why are they so great for scraping large quantities of data? In this article, we tell you everything you need to know. Feel free to use the table of contents to jump to a particular section.
What Is a Rotating Proxy?
There are three main types of proxies – dedicated, semi-dedicated and rotating proxies. Before we can answer the question of what rotating proxies are, we must first understand what proxies are in general and get to know the other two types of proxies.
Every single device connected to the internet has a unique code referred to as an IP address. This code is used to identify the device and also trace its general location. Proxies keep the IP address of a device safe and hidden by acting as intermediaries. When you use a proxy, your device indirectly communicates with websites via a proxy IP address.
A dedicated proxy is one that is just that – dedicated. It is a proxy with an IP address for you and you alone to use. While there are some benefits to using a dedicated proxy, they are often more expensive and are more easily tracked by websites because you are using the same IP address to visit particular sites over and over again. A semi-dedicated is a type of proxy that you must share with other users. While cheaper, this kind of proxy is often less secure. These two kinds of proxies are often collectively referred to as static proxies because you get access to only one IP address with both of them.
Rotating proxies, on the other hand, give you access to a large pool of IP addresses. When you use this kind of proxy, your IP address constantly changes because you are automatically assigned a new IP address from the pool at regular intervals.
Why Use a Rotating Proxy for Scraping Data?
Apart from the three categories of proxies we discussed above, proxies can also be categorized based on their place of origin into residential and datacenter proxies. Datacenter proxies are very easily detected and banned by websites. They can be used for web scraping on certain sites but you will require hundreds to thousands of them for a project to be completed successfully. Residential proxies, on the other hand, resemble real users and are less likely to be detected and banned during web scraping.
You might be asking yourself: “Is rotation necessary when I can simply use a residential proxy?” The answer is yes. Although this kind of proxy will initially resemble a normal human user, during a web scraping project, the massive amount of requests sent via that single IP address will eventually look suspicious to a website. As such, a ban is inevitable. This is where the need for rotation comes in. Constantly changing IP addresses allows the process of web scraping to continue despite inevitable bans.
4 Other Great Ways to Use a Rotating Proxy
Apart from allowing web scraping to run smoothly, there are several other ways rotating IP addresses can be an invaluable asset especially if you work in the marketing, advertising, or sales landscape. Here are just a few examples:
1. Increasing web traffic
SEO or search engine optimization is a process geared towards organically increasing the visibility of a website. If you work in marketing or advertising, you probably know all about how SEO can help direct new customers to your website. Increased visibility translates to more clicks and, hopefully, higher sales.
There are several ways proxies can be used to boost SEO. Firstly, since they let you switch up your location, you can use a proxy to view your site in different regions and see what it looks like in the eyes of different Google algorithms.
Proxies, rotating ones, in particular, can be used for backlink building. Backlinks help increase the authority of your site and drive more traffic to it. The more you drive traffic, the higher the chances of Google recognizing the importance of your company and bumping you up the ranks.
You can also add information of your rotating IP addresses to social media tools like Follow Liker to improve your social media following and link your social media accounts to your website to boost SEO.
In combination with a scraping tool, a proxy can be used to do SEO research. As mentioned above, they allow you to overcome bans and easily scrape data. As such, they can be used to gather SEO-related data from search engines, competitors’ websites, or even your own website to gain insights that can help you build a winning SEO strategy.
2. Opening multiple social media accounts
If you run a big corporation with multiple branches, having social media accounts for each branch is great for marketing. However, most platforms do not allow the creation of multiple accounts. And when they find several accounts linked to one IP address, they shut it down. Since rotating proxies regularly switch out IP addresses, you can use them to register different accounts on different IP addresses and solve this issue.
3. Bypassing restrictions
One of the main reasons why proxies are so popular is because they allow you to bypass geographical restrictions placed on online content. Say you want to access a website in the UK but you live in Asia, rotating proxies can help you switch up your location to assess UK-specific content. This increased freedom has a wide variety of applications. You can play online games that are unavailable in your region, stream region-specific content, and scrape foreign websites.
4. Sneaker copping
The sneaker copping industry is booming with a lot of people buying and then reselling these beautiful footwears on personal E-commerce sites. If you are one of these people, a rotating proxy can help boost your business.
So, how do rotating proxies work for sneakers? Many top sneaker brands limit the number of sneakers a single buyer can purchase. But the only way they can tell users apart is through their IP addresses. Since rotating proxies constantly change your identity and location, they present you to the sites as several customers. As such, they allow you to buy more sneakers so that you can stock up your online store and make more sales.
Also, because they allow you to bypass restrictions, they make it possible for you to purchase products that are unavailable or out of stock in your location. So you now have a chance to snag those sneakers that you want that keep selling out before they are completely gone.
How to Use a Rotating Proxy
While you can make your own DIY proxy rotator or IP rotator, the process is complicated and time-consuming. It is far easier to purchase a rotating proxy and, in general, the process of setting up and using rotating proxies is simple with the help of a reliable proxy provider. After the initial setup, the proxy does all the hard work of rotating without much effort on your part.
The Best Place to Buy Rotating Proxies
At Blazing SEO, we pride ourselves on selling high-quality proxies at a reasonable price. Located in 26 different countries across the globe, our rotating proxies offer you speed, unlimited bandwidth, and are delivered to your computer in an instant. As we have end-to-end control of our hardware, you can rest assured of the safety of any data you use our proxies to scrape.
What’s more, if you would like to test out our proxies before you commit to a large purchase, we offer a two-day free trial. Utilizing our rotating proxy trial means you can explore and verify all the features we offer while figuring out exactly how you would like to use the proxies in the future. Best of all, our customer service team is available 24/7, keen to answer every and all of your questions.
Wrapping Up on the Best Rotating Proxies
When it comes to proxy usage, rotation can mean the difference between getting banned and forging ahead. It allows the process of web scraping to be completed smoothly, quickly, and anonymously. In addition to that, rotating proxies can grant you several other benefits that make them a worthy investment for any business that depends on insights gained from data.
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