Why Use Proxies? For Your Business (And For Yourself)
When you’re surfing the internet, it feels like the entire world is at your fingertips. However, if you’re using the internet without a proxy server, you’re going to hit a barrier in what you can do. To level up your internet experience, it’s a great idea to dig into the question of why use proxies. People use proxies in order to use the internet with faster speeds, greater freedom, and more safety.
Hearing a lot about using proxies for businesses might make you wonder why do people use proxies as an individual web surfer. One of the more popular reasons for using proxies is for sneakerheads who want to stay ahead of the latest shoe drop without getting locked out of the website. Even if you’re not a trend-watcher, using proxies is still a great way to enhance your online experience. We recommend them for everything from fashion to security.
In this article, we’ll dive into proxy servers and why you should be using them. Instead of downloading a free one, we do suggest finding a paid service that you trust to get the best proxy using experience. If you have an idea of why do people use proxies, you can jump around the table of contents. If you’re just starting to question what is a proxy is used for and if it’s right for you, read on from the beginning. We hope you’ll get a good idea of what proxies do and why using proxies is a great idea.
Table of Contents
Why Use Proxies?
If you’re new to the whole idea of proxy servers, we’ll get into them now. Proxies, or proxy servers, act as a middleman between your device and the websites you’re on. When you are browsing websites and doing various actions on them, the requests flow from your computer directly to the website. That means the website has a direct connection to the IP (Internet Protocol) address that represents your connection. The proxy server has a distinct, separate IP address which effectively sets up a barrier between your IP address and a website that might want to collect that data. If you’re using your device on any kind of public Wi-Fi, using proxies is a great way to make sure your information isn’t susceptible to a hacker.
If you’re still wondering what a proxy is used for outside of simple internet security, there are still so many reasons to use proxies. First and foremost, we wanted to highlight the security guard nature of a proxy server because it is so important to keep yourself safe on the internet. As our devices’ security features get more advanced, so do scammers trying to collect user data. Proxy servers provide that level of anonymity that keeps your data and information secure.
You should use proxies both as an individual and for your business. The more familiar you get using proxies on your own, the more effectively you can use them in market research. We’ve laid out the reasons why you should use proxies in both ways.
Using Proxies for Your Business
As we discussed above, using proxies for security is an invaluable resource. However, as a business owner, you might still wonder what is a proxy used for, especially related to your business? Proxy servers are the best way to gain peace of mind for a business that has a ton of sensitive or private materials stored on their servers. The proxy server is a phalanx of protection that is especially helpful for businesses like banks, insurance companies, and market research firms.
Why use proxies for security? Proxies are the bodyguards against cyber criminals that are attempting to break through the barriers and collect data that they intend to use for malicious purposes. It’s much more difficult for someone to find your home server’s IP address if the proxy is effectively throwing them off with a proxy server that redirects them to an IP address located in a different country.
At the same time, when you’re doing a lot of market research or collecting data for your business to put together a big project, you don’t want competitors finding and analyzing that data to show you up before your work even gets out the door.
If you’re worried about employees spending the day on time-wasting websites or going to potential harmful websites, a proxy server can be used to block unsecure or inappropriate websites and networks. In order to avoid employees accidentally getting viruses, malware, or potential data breaches on their work computers, administrators can use the proxy server to restrict which devices have access to the network and which websites those devices can access. In addition to blocking suspicious or phishing sites, administrators can manage the amount of time company devices are allowed on notoriously time-wasting sites.
Proxy servers also mitigate the possibility of your website crashing. They’re able to distribute web traffic across multiple server locations. If you anticipate that your website is going to have a high-traffic day because of a big announcement or product drop, you should put that extra line of defense from crashing in the form of using proxies.
Another answer to the question of why use proxies is to conduct a ton of market research quickly and efficiently with web scraping. Scraping is a great way to collect site traffic, comments, keywords, and SEO information, but websites are very sensitive to this kind of high-data collection. Especially if you’re using a bot to scrape a competitor’s website, you want to make sure it will go smoothly. You simply can’t do scraping without a proxy server. There are even proxies that are optimized for SEO research. In order to bypass the ban that a website will enact on your IP address if it notices a bot collecting data, proxy servers will have many different IP addresses collecting data and storing it so you can do as much scraping as you need without losing your access.
In a similar vein, you can use proxy servers to create multiple accounts on social networking sites. Most sites will flag and ban a bunch of accounts associated with one IP address, so the proxy servers distribute the accounts across different IP addresses. This system will allow your business to have as many social accounts as you need without getting kicked off the website where you can do necessary customer acquisition and contact.
Businesses that have entirely remote teams or a lot of remote employees in different parts of the world should also consider using proxy servers. Sometimes, websites will flag it as suspicious to have a bunch of different people in different time zones logging on. A proxy will end that possible headache and make it easier for all of your employees to connect.
Should I Use a Proxy for Browsing?
If that all sounds too business-y and you’re still wondering what do proxies do for your individual web surfing, you can start with the improved speeds. Since using proxies allows you to connect from servers around the world, your speed in accessing certain websites can vastly improve.
This is especially true for video games. If you want to set up a game that’s hosted in a server in, for example, Sweden, connecting through a proxy server located in Sweden will give you a clearer, faster connection. You’ll be less likely to experience interruptions in gameplay and have an overall better experience.
Security is again an answer for why use proxies for your own internet. Making sure your personal device’s IP address is secure is also important in order to protect personal an financial information you have saved on your device. A proxy allows anonymous surfing that has that extra layer of protection.
Switching the location from which you’re connecting through a proxy server is a very popular reason to use proxies. While we don’t advocate for using proxies in a way that violates the terms of service of any website or business, many people choose to use proxies to access streaming content and shows only available in other countries. If you are traveling to a country that blocks your social networks or other websites you need to access for work, a proxy server is a great way to stay connected to what you need to do.
Should I Buy a Proxy Server?
The short answer: yes, you should definitely buy a proxy server. There are many free and public proxies available, but you get what you pay for at that price point. Since they are free, more people are likely going to be using the servers to connect and surf the internet so network speeds will probably slow down.
Whatever proxy server you end up using, you have to trust it. A proxy server routes all of your web activity from your home IP address through to the website, so the proxy basically knows who you are based on all of that. Essentially, the proxy server knows a lot of intimate details and you want to trust them not to share any of that sensitive information. Free proxies don’t always have an honor system in place. A proxy server you have to pay for wants to keep you happy as a consumer, and a big part of that is not sharing user data.
When using proxies are free, you only get the basic protections. It’s better than nothing, but a skilled bad actor looking for private data can easily get into the proxy server to intercept your unencrypted data. Think about how many different transactions, surveys, and general information you have to input through websites these days—if someone can get into the proxy that routes all of that information from your IP address to the website, they’ll have access to credit card numbers, birthdays, social security numbers, and even medical data. A free proxy is a treasure trove for identity thieves. In the more basic way, it can also open you up to viruses, malware, and constant pop-up advertisements that can also steal data and slow down your network.
To make sure you completely and absolutely trust your proxy server, you should definitely invest in a paid service. Security and data encryption will give you peace of mind and it costs much less than having to deal with identity theft or a broken operating system due to a virus.
Reasons to Use Proxies Today
Since we’ve laid out all of the reasons proxies are a great idea for your business and your individual browsing, we hope you’ll agree they’re a great way to improve your internet experience. Buying a proxy you trust is the best way to get a secure, fast, and overall better internet experience because your data will be encrypted and you’ll be able to pursue things that were previously not available to your location-locked IP address.
Buying a proxy server through a reputable provider will return on the investment almost immediately. Instead of constantly dealing with slowing speeds and internet security headaches, you’ll be able to set up a line of defense against cyber criminals and do as much data collection for your business as you need.
If you’re still wondering why do people use proxies, I would suggest asking around your internet-savvy friends as well. Outside of security, market research, and greater access to the services you need, many people have their own specific answers to the question “why use proxies.” Whether for your business or your own personal browsing time, a proxy server will give you wider internet capabilities that will overall improve your experience. Imagine the proxy as an international passport that allows you to enter any country in the world—you’ll get to see so much more by using proxies.
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